CONCENTRATION

Accuracy

Performance

ON DEMAND

WHAT IS THE TURNER MODEL?

The Turner Model is a mental framework for understanding and amplifying concentration, accuracy, and performance. Beyond the theory, Joel brings it to life through keynotes, seminars, and specialized online courses like ShotIQ – A course that hones concentration for enhanced archery and firearms accuracy – and Mind IQ – A course for strengthening mental control for mastering life’s pivotal moments.

Everyone talks about the “Mental Game” but nobody has defined it.  Until now. We define it, we play it, we win it.
JOEL TURNER

TAKE CONTROL
OF YOUR MIND

Thoughts Aren’t Thinking™

"You've got to get your head in the game." We've all heard it, but what does it really mean? For most, it's a riddle – a world where we're too often caught in the storm of our thoughts, mistaking them for genuine, deliberate thinking

But here's the kicker: while thoughts come and go like fleeting shadows, true thinking? That takes effort. Thoughts are the whispers you hear from your past; thinking is the voice you choose now. And when you truly harness that voice, you gain more than just clarity—you get control of your future, mastery over your mental realm.

The Turner Model is for everyone who wants to level up their mental game. Join us. We define it, we play, we win it.

We provide more than just guidance—we hand you a map—a clear, actionable route to navigate your conscious mind, granting you the power to steer your destiny, particularly in those make-or-break moments.

At its heart, the Turner Model isn't just about mental gymnastics—it's about freedom. Freedom to reshape, to evolve, to soar. So, what's your challenge? Plug it into the Mental Game Equation and let's rewrite your story together.

Think Well My Friends,

THE

TURNER MODEL

Teaches You How to Own thE Moment

THE MENTAL GAME

/T͟Hē ˈmen(t)l ɡām/
noun phrase

Knowing when, where, and how to direct your conscious mind into a specific task at a specific moment.

YOUR MAP TO MASTERY

Simply plug your problem into The Mental Game Equation:

DEFINE

Define when the moment of truth is, and where conscious control must exist.

Override

Make a decision to override your thoughts and your nervous system.

Execute

Use self-instruction (speech) to guide yourself through the moment of truth.

LEVEL UP

FROM ANYWHERE

Welcome to MindIQ, a course that teaches you how to win the mental game. This isn’t just a course, it’s a revolution against the thoughts holding you back. It’s an invitation to increase your life power, it’s a tangible and replicable blueprint for rising to the occasion, no matter what.

THE TURNER MODEL, AROUND THE WORLD

On stages and in rooms across the globe, Joel Turner delivers transformative private clinics that bring the Turner Model to life. His clientele ranges from elite athletic teams and Special Operators to individuals and corporate magnates. Dive deep, and experience a paradigm shift in how you tackle life's critical moments.