AT THE MOMENT OF TRUTH,

HOW WILL YOU PERFORM?

Don’t leave performance to chance.

Discover the mind-body connection that enables you to override your body’s automatic responses in high-stress situations, how to blueprint any situation for success, and practical exercises to train your mind to control any outcome, no matter the stakes.

Explore the Turner Model

Real Results, Real People

Our Success Stories

Success has nothing to do with who you’ve been, or what you’ve done, and everything to do with who you’ll choose to be next. From surgeons to sports professionals, from stressed out parents to people overcoming anxiety – the success stories of The Turner Model are undeniable.

"...What Joel has taught me, in a very short period of time, is how to control my mind in such situations that it can focus on something other than recoil, thereby giving the best chance of hitting my target, every time."

DR. PETER ATTIA — Physician, Podcaster, & Author

“The Turner Model, specifically, ShotIQ, has taken my archery skills to a whole new level. I've always known a sharp mental edge was the key in high-stakes situations. The Model has provided me with the tools to excel in those moments."

DONNIE VINCENT — HUNTING EXPERT

“I think that what you teach applies to life, it applies to anxiety filled situations...You have figured out something that is so useful, so repeatable, and so important.”

JOE ROGAN — STAND UP COMIC, UFC COMMENTATOR & PODCASTER

“Originally, I went to see Joel to improve my archery skills. I shortly realized I could apply his technique to many other aspects of my life, including controlling my TBI and PTSD symptoms. Joel’s process taught me to cut out the noise that doesn’t serve me and bring my focus back to the task at hand.”

John Cizin — Former Navy Seal

“After a near decade’s worth of use, I can wholeheartedly say that this Model is reliable, and applicable to so much more than just shooting. I have incorporated this into just about every aspect of my life.”

DR. DAN GILDAY — DO, Emergency Medicine

DR. PETER ATTIA

DONNIE VINCENT

JOE ROGAN

JOHN CIZIN

DR. DAN GILDAY

“I think that what you teach applies to life, it applies to anxiety filled situations...You have figured out something that is so useful, so repeatable, and so important.”

JOE ROGAN — STAND UP COMIC, UFC COMMENTATOR & PODCASTER

“Originally, I went to see Joel to improve my archery skills. I shortly realized I could apply his technique to many other aspects of my life, including controlling my TBI and PTSD symptoms. Joel’s process taught me to cut out the noise that doesn’t serve me and bring my focus back to the task at hand.”

John Cizin — Former Navy Seal

"...What Joel has taught me, in a very short period of time, is how to control my mind in such situations that it can focus on something other than recoil, thereby giving the best chance of hitting my target, every time."

DR. PETER ATTIA — Founder & Physician

“The Turner Model, specifically, ShotIQ, has taken my archery skills to a whole new level. I've always known a sharp mental edge was the key in high-stakes situations. The Model has provided me with the tools to excel in those moments."

DONNIE VINCENT — HUNTING EXPERT

“After a near decade’s worth of use, I can wholeheartedly say that this Model is reliable, and applicable to so much more than just shooting. I have incorporated this into just about every aspect of my life.”

DR. DAN GILDAY — DO, Emergency Medicine

THOUGHTS
AREN’T

THINKING

THOUGHTS AREN’T

THINKING

TM

Thoughts Aren't Thinking: It's a simple statement, but it's a game-changer. We've all got that whirlwind of thoughts constantly circling in our heads, right? It's like being caught in a storm without choosing which way to go. But here's the thing – having thoughts isn’t the same as thinking. The Turner Model isn’t just a compass—it's your GPS in the storm, directing you through mental turbulence to clear skies and uncharted successes.

Born from Joel’s days in S.W.A.T, becoming a world class archer, and those critical moments where every choice counts. The Turner Model will show you how to step up, grab the reins of your mind, and truly decide where it goes. Ready to make the switch? Dive in with me.

INTRODUCING

YOUR MAP

to MASTERY

MindIQ is a course for strengthening mental control in life’s pivotal moments. This isn't just theory; it's a practical, step-by-step Mental Game Equation for overriding your nervous system and taking control of your mind when it matters most in any arena of life; from dealing with anxiety to executing complex tasks.

DISCOVER MIND IQ

TRUST

Someone Who’s Been in the Trenches

Joel Turner stood tense, the weight of a high-stakes hostage rescue pressing down on him. In that crucial moment, the principles he'd later instill in the Turner Model weren't just theory; they were his lifeline. As a former S.W.A.T. Sniper Team Leader and world-class archer, Joel has channeled his expertise in mastering high-stakes situations into the Turner Model.

More than just an expert, Joel has devoted his life to crafting a replicable process for rising to the occasion, when it matters most. Discover Joel's journey and how he's primed to guide you in mastering your pivotal moments.

MEET JOEL

EXPERIENCE JOEL

LIVE

Booking Joel is a commitment to lasting transformation. Beyond the event’s applause and accolades, attendees walk away with a fortified mindset, tools to tackle challenges head-on, and a vision to turn high stakes into high rewards. Ready to invest in a brighter, bolder future?

DIVE DEEPER

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AT THE MOMENT OF TRUTH,

HOW WILL YOU PERFORM?

Real Results, Real People

Our Success Stories

"...What Joel has taught me, in a very short period of time, is how to control my mind in such situations that it can focus on something other than recoil, thereby giving the best chance of hitting my target, every time."

“The Turner Model, specifically, ShotIQ, has taken my archery skills to a whole new level. I've always known a sharp mental edge was the key in high-stakes situations. The Model has provided me with the tools to excel in those moments."

“I think that what you teach applies to life, it applies to anxiety filled situations...You have figured out something that is so useful, so repeatable, and so important.”

“After a near decade’s worth of use, I can wholeheartedly say that this Model is reliable, and applicable to so much more than just shooting. I have incorporated this into just about every aspect of my life.”

“I think that what you teach applies to life, it applies to anxiety filled situations...You have figured out something that is so useful, so repeatable, and so important.”

"...What Joel has taught me, in a very short period of time, is how to control my mind in such situations that it can focus on something other than recoil, thereby giving the best chance of hitting my target, every time."

“The Turner Model, specifically, ShotIQ, has taken my archery skills to a whole new level. I've always known a sharp mental edge was the key in high-stakes situations. The Model has provided me with the tools to excel in those moments."

“After a near decade’s worth of use, I can wholeheartedly say that this Model is reliable, and applicable to so much more than just shooting. I have incorporated this into just about every aspect of my life.”

THOUGHTS
AREN’T

THINKING

THOUGHTS AREN’T

THINKING

TM

YOUR MAP

to MASTERY

TRUST

Someone Who’s Been in the Trenches

EXPERIENCE JOEL

LIVE

CAPTIVATE YOUR TEAM

CAPTIVATE YOUR TEAM

GIVE YOUR TEAM THE TOOLS TO

SHINE IN DEFINING MOMENTS

Learn More

Courses

Other

Social

AT THE MOMENT OF TRUTH,

HOW WILL YOU PERFORM?

Real Results, Real People

Our Success Stories

"...What Joel has taught me, in a very short period of time, is how to control my mind in such situations that it can focus on something other than recoil, thereby giving the best chance of hitting my target, every time."

“The Turner Model, specifically, ShotIQ, has taken my archery skills to a whole new level. I've always known a sharp mental edge was the key in high-stakes situations. The Model has provided me with the tools to excel in those moments."

“I think that what you teach applies to life, it applies to anxiety filled situations...You have figured out something that is so useful, so repeatable, and so important.”

“After a near decade’s worth of use, I can wholeheartedly say that this Model is reliable, and applicable to so much more than just shooting. I have incorporated this into just about every aspect of my life.”

“I think that what you teach applies to life, it applies to anxiety filled situations...You have figured out something that is so useful, so repeatable, and so important.”

"...What Joel has taught me, in a very short period of time, is how to control my mind in such situations that it can focus on something other than recoil, thereby giving the best chance of hitting my target, every time."

“The Turner Model, specifically, ShotIQ, has taken my archery skills to a whole new level. I've always known a sharp mental edge was the key in high-stakes situations. The Model has provided me with the tools to excel in those moments."

“After a near decade’s worth of use, I can wholeheartedly say that this Model is reliable, and applicable to so much more than just shooting. I have incorporated this into just about every aspect of my life.”

THOUGHTSAREN’T

THINKING

THOUGHTS AREN’T

THINKING

TM

YOUR MAP

to MASTERY

TRUST

Someone Who’s Been in the Trenches

EXPERIENCE JOEL

LIVE

CAPTIVATE YOUR TEAM

CAPTIVATE YOUR TEAM

GIVE YOUR TEAM THE TOOLS TO

SHINE IN DEFINING MOMENTS

Learn More

Courses

Other

Social

THOUGHTS
AREN’T