"...What Joel has taught me, in a very short period of time, is how to control my mind in such situations that it can focus on something other than recoil, thereby giving the best chance of hitting my target, every time."
DR. PETER ATTIA — Physician, Podcaster, & Author
“The Turner Model, specifically, ShotIQ, has taken my archery skills to a whole new level. I've always known a sharp mental edge was the key in high-stakes situations. The Model has provided me with the tools to excel in those moments."
DONNIE VINCENT — HUNTING EXPERT
“I think that what you teach applies to life, it applies to anxiety filled situations...You have figured out something that is so useful, so repeatable, and so important.”
JOE ROGAN — STAND UP COMIC, UFC COMMENTATOR & PODCASTER
“Originally, I went to see Joel to improve my archery skills. I shortly realized I could apply his technique to many other aspects of my life, including controlling my TBI and PTSD symptoms. Joel’s process taught me to cut out the noise that doesn’t serve me and bring my focus back to the task at hand.”
John Cizin — Former Navy Seal
“After a near decade’s worth of use, I can wholeheartedly say that this Model is reliable, and applicable to so much more than just shooting. I have incorporated this into just about every aspect of my life.
DR. DAN GILDAY — DO, Emergency Medicine
“I think that what you teach applies to life, it applies to anxiety filled situations...You have figured out something that is so useful, so repeatable, and so important.”
JOE ROGAN — STAND UP COMIC, UFC COMMENTATOR & PODCASTER
“Originally, I went to see Joel to improve my archery skills. I shortly realized I could apply his technique to many other aspects of my life, including controlling my TBI and PTSD symptoms. Joel’s process taught me to cut out the noise that doesn’t serve me and bring my focus back to the task at hand.”
John Cizin — Former Navy Seal
"...What Joel has taught me, in a very short period of time, is how to control my mind in such situations that it can focus on something other than recoil, thereby giving the best chance of hitting my target, every time."
DR. PETER ATTIA — Founder & Physician
“The Turner Model, specifically, ShotIQ, has taken my archery skills to a whole new level. I've always known a sharp mental edge was the key in high-stakes situations. The Model has provided me with the tools to excel in those moments."
DONNIE VINCENT — HUNTING EXPERT
“After a near decade’s worth of use, I can wholeheartedly say that this Model is reliable, and applicable to so much more than just shooting. I have incorporated this into just about every aspect of my life.
DR. DAN GILDAY — DO, Emergency Medicine

OWN THE MOMENT,

NO MATTER WHAT

Ever wonder how some people seem to thrive in life's moments of truth while others struggle? The secret lies in the MindIQ Course. When you understand how to control your mind, the world bends to your will, unlocking unmatched potential in every facet of life, from your career to your relationships and beyond. Below are 5 transformative benefits you'll experience as you journey through this course:

Unlock Emotional Mastery and Decision-Making

Dive deep into techniques that not only allow you to maintain composure in important, high stress moments of your life but also elevate your decision-making skills. From business choices to personal challenges, gain the mental clarity to act decisively.

Achieve Resilient Focus for Peak Performance

Learn to harness unexplored areas of your ability for enhanced focus and concentration. Whether it's mastering 'deep work' or performing under pressure, get the blueprint for mental control that paves the way for optimal performance.

Elevate Your Competitive Edge

Equip yourself with tangible tools for emotional regulation, boosting your competitive edge in any field. Develop the resilience to bounce back from setbacks and know how to improve performance in any task.

Transform Self-Doubt into Sustainable Success

Combat self-doubt and cultivate self-confidence through habits and strategies that not only give you short-term wins but also lay the foundation for long-lasting success.

Navigate High-Stakes Moments with Tactical Mindfulness

Adapt principles learned from Joel’s S.W.A.T. Sniper experience to your life to ensure you're at your best when it counts the most. Learn the physiological and psychological elements that come into play during high-stress moments and how the Turner Model specifically equips you for them.

I’ve never had anyone dig down so deep into the mental aspect of the high pressure moments of life, let alone archery. Now, I know how to get my head right every time I have a moment of truth. I am a student of Joel for life.

Ken

Discovered Joel on Rogan. Searched him out on YouTube and watched several videos. Played with the thought of purchasing one of his online courses. Within the first twenty minutes I was mind blown. Wish I had this 30 years ago.

Johnny

I had tried everything to control my focus, but, everything was backwards! Now, I really understand concentration and how to play the mental game.

Janine

Thank you for your work! There are so many coaches out there but what you teach is like real life magic. Life changing for sure.

Danielle

After taking your course, I’m 10x better than I used to be. And, perhaps more importantly, you have brought joy back to my training and performance. I’m actually having fun again and doing better than ever. Thank you.

Dylan

Joel’s teachings changed the way that I approach high pressure moments. Thank you!

Brent

Thank you for creating this course. I had been really struggling with keeping my cool during my archery performance so I really studied your course and it has totally changed my approach to not only archery but other high stakes moments in life.

Kimberly

For a long time I struggled with controlling myself under pressure to the point where I even stopped doing the things that I love. Now, I no longer “wonder” what’s going to happen, I’ve taken control of my thinking and understand what concentration and performance really mean.

Bailey

I love this system. It cuts away all the BS and focuses on the things that matter. ‘Thoughts Aren’t Thinking’ is a gamechanger. Now that I understand that, I have a constant reminder to know the difference between what I hear and what I say. Thank you Joel!

Parker

Before I discovered Joel’s teachings, I had hit rock bottom. Surprisingly, Joel taught me that I could use ‘rock bottom’ to my advantage. I learned that being that low had elevated my determination, and I could use that determination to change the way I play the mental game.

Elise

Joel changed my life overnight. Understanding the human mind, the core problem of allowing thoughts to run our lives, and finally a mantra to accommodate presence took me from a full-on mess to a full-on player of the mental game.

Kobe

It wasn’t until I discovered Joel that I realized that there was a way to master “in the moment” scenarios. The way that Joel breaks down typically academic knowledge was extremely helpful to me. I love his no-nonsense approach and the fact that he has been in the trenches and understands.

Jason

“The Mental Game”

What does that mean?! How can we win a game we don’t understand?

All your life, you've been told about the 'mental game'—from mastering problem-solving to perfecting sports techniques, spanning personal challenges to professional achievements. I know I did. But nobody ever defined it.

Someone had to define the Mental Game, once and for all. That's what the Turner Model does, and MindIQ is where you learn how to play.

Are you ready to master your mind and, in doing so, master your world? Play the game you've always heard of, but never truly understood – and win.

LET’S PLAY

"...this sport is 90% mental"

"...it's a mental game"

"get your head in the game"

"life is all about the mental game"

MEET YOUR COACH,

JOEL TURNER

Joel Turner isn't just the creator of the Turner Model; he's its most successful product. With experiences ranging from a SWAT sniper to a world-renowned mental game maestro, Joel's teachings aren't hypothetical. They're born from high-stakes situations and refined through rigorous scientific inquiry. When you learn from Joel, you're receiving insights forged in the fires of real-world challenges.

SHARPEN YOUR
MENTAL EDGE

WITH
MindIQ Course Modules:

1

Module 1
Introduction: Unlock the Power of the Mental Game
0 lessons
2h 21min
1

From SWAT to Life: A Hostage Story

00:00
2

The Mental Game: Defined

00:00
3

The Key to Victory: Knowing Your Mental Game

00:00
4

Why You're Losing Without Even Realizing It

00:00
5

The Most Important thing: Thoughts Aren't Thinking

00:00
6

The Mental Game is Happening Everywhere

00:00

2

What’s Your MindIQ?: Mental Game Practice
0 lessons
2h 21min
1

In the Moment of Truth, How Will You Perform?

00:00

3

The Origin of the Turner Model
0 lessons
2h 21min
1

Lesson 1 - The Turning Point: ShotIQ

00:00
2

The Journey of Developing the Turner Model

00:00
3

Brain Power: Neuroscience Insights from Archery to SWAT

00:00
4

Archery: The Pinnacle of Concentration

00:00
5

Sniper Skills: How SWAT Informed the Turner Model- Proof in the Pudding: My Son, Bodie Turner

00:00

4

The Mental Game Essentials
0 lessons
2h 21min
1

Mind IQ: The Solution You've Been Waiting For

00:00
2

Meet Your Coach: Why Joel?

00:00
3

Master Your Mind: An Introduction to the Turner Model

00:00
4

The Model's Foundation: The Cornerstone Revealed

00:00
5

The Skills You'll Gain from the Turner Model

00:00
6

Problem Solved: The Equation that Works

00:00
7

Thoughts Aren't Thinking

00:00
8

Your Moment of Truth: What Is It?

00:00
9

The Inner Monologue: Self-Talk vs. Self-Instruction

00:00
10

Your Go-To Mental Game Plan

00:00

5

Your Unseen Power: The Determination Well
0 lessons
2h 21min
1

What Fuels Your Drive?: Understanding Determination

00:00
2

Missed Chances: The Perils of 'Dancing Through Life'

00:00
3

Can You Even Play Without Determination?

00:00
4

Choking: Wrong Place, Wrong Time

00:00
5

Anatomy of Stress: What Your Body Goes Through

00:00
6

Last Resort: Why Rock Bottom Isn’t the End

00:00
7

The Rise After the Fall: Navigating Rock Bottom"

00:00
8

The Crossroad: Hope vs. Decision"

00:00
9

Lost and Found: Young and Corrupt vs. Old and Jaded

00:00
10

Escape Plan: A Message for Those in Life’s Limbo

00:00

6

Mind Over Matter: The Mind-Body Connection
0 lessons
2h 21min
1

Rewire Yourself: Override the Central Nervous System

00:00
2

From Words to Focus: How Speech Becomes Concentration

00:00
3

Brain Battle: Prefrontal Cortex vs. Limbic System

00:00
4

Blueprint to a Better Mind: Your Mental Game Plan

00:00
5

Tangible Tools for Tangible Change

00:00
6

Emotional Navigation: Channeling vs Ignoring

00:00
7

Emotional Navigation: Channeling vs. Ignoring

00:00
8

Thought Hygiene: Cleaning Your Mental Space

00:00
9

Wake Up Right: Conquer the Snooze Button

00:00
10

Nail that Interview: A Real-world Example

00:00

7

Daily Mastery: Implementing the Turner Model
0 lessons
2h 21min
1

Failure 2.0: Failing with vs. without the Model

00:00
2

Nervous Much? How the Model Handles Anxiety

00:00
3

Zone of Control: Comfort Zones Decoded

00:00
4

The Pursuit of Perfection: A Reality Check

00:00
5

Rookie Mistakes: What to Avoid When Starting

00:00
6

Frequency Matters: How Often to Use the Equation

00:00
7

Life Lessons from a Knife Wound

00:00
8

Being There: Your Role in Other People’s Lives

00:00
9

Oxygen First: Self-care as a Priority

00:00
10

High Stakes Living: From Mundane to Mortal Moments

00:00
11

Your Roadmap: Big Picture vs. Specific Problems

00:00
12

Blueprinting: Understanding Wins and Losses

00:00
13

Anger Under Control: Manage Your Emotions

00:00
14

Consistency Over Intensity: Practice Makes Perfect

00:00
15

FAQ: Does the Model Solve All My Problems?

00:00
16

Habit or Bust: Mastering Your Mind as a Daily Routine

00:00

The Answers You Need
TO SAY YES

General

The Turner Model is a mental framework for understanding and amplifying concentration, accuracy, and performance.

This course is for anyone looking to sharpen their mental edge, whether they are professionals, athletes, or someone interested in personal growth.

Course Content

You'll learn the principles of the Turner Model,  the mind-body connection that enables you to override your body’s automatic responses in high-stress situations, how to blueprint any situation for success, and practical exercises to train your mind to control any outcome, no matter the stakes.

No, this course is universally applicable, whether you’re just starting to play the mental game or you’re ready to master it.

You'll learn to channel your focus, control the outcome of your performance under stress, make better decisions, strengthen your determination, and win more.

The course is divided into several key modules, each focusing on different aspects of the Turner Model and its applications.

Instructor Credentials

The instructor has not only conceptualized the Turner Model but has applied it in various high-stakes scenarios, including as a SWAT sniper, lending credibility and practical wisdom to the teachings.

Yes, the Turner Model has been applied in a variety of professional and personal scenarios, which will be shared throughout the course.

Application and Implementation

The course includes a dedicated module on implementing the Turner Model in everyday situations, making the teachings highly applicable.

In this course, we specifically address how the Model can be effective in both life-and-death situations and everyday scenarios.

Technical and Access

After purchasing the course, you will be given a unique login to access all course materials online.

No, you can go through the course at your own pace and will have lifetime access, allowing you to revisit the teachings as often as you'd like.

Rise to the Occasion,

No Matter What

In every moment, your mind is both the compass and the key, guiding and unlocking unparalleled potentials. But mastering it? That's the journey, the challenge, and the game-changer. The MindIQ course isn’t just a map—it's a metamorphosis. So, ask yourself: Are you ready to not just navigate, but to transform both mind and world? Don't let this be just another page you scroll past. Make it the first page of your next chapter.

Enroll in MindIQ.
Master Your Mind, Master Your World.